Hi & welcome!
I'm Naomi, the owner of Made in Minny! I'm so much more than that though! I'm behind everything from making your orders (crocheting and sewing) to the design of our website and packaging. So yes... I wear a lot of hats, and truly love what I get to do every single day! Read below to get the full story on us & learn where you can connect with me!

I'm a creative soul, graphic designer and outdoor adventurer who has a passion for design and business. I'm born and raised in the Twin Cities area (but my heart belongs to the northlands of MN!). Being up North at my cabin surrounded by pine trees and lakes is my happy place.

Made in Minny is an adventure & lifestyle brand inspired by Minnesota outdoors. We design quality handmade beanie hats and accessories for the modern adventurer. All of our gear is handmade by me (Naomi!). I stand behind our high quality, handmade products and truly care about each piece I make -- because it's as unique as YOU. 

I have a background in fashion & business and knew I wanted to start my own brand someday. A year out of college, I began crocheting beanie hats for myself and used my grandma's vintage sewing machine to practice making headbands. It wasn't glamorous, but it allowed me to START! After receiving positive feedback from family & friends I decided it was my chance to make this into something bigger and create my own brand! (And yes, I upgraded from using my grandma's vintage sewing machine)!

Our gear is thoughtfully designed for the modern day adventurer who likes to stand out from the crowd. We're all about embracing uniqueness and showing off what makes you different! It's so important to us that our beanies & accessories keep you warm and comfortable during whatever you do. We also want you to be able to pair our gear with any casual outfit, which is why we design for your daily life AND greatest adventures! I'll be honest - you can find me wearing Made in Minny gear most days of the week!

I LOVE connecting with customers and fans, so let's chat! Please feel free to reach out to us at info@madeinminnyshop.com, or connect with me on Instagram @made_in_minny // @naomigoff!




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