About Us

who we are

Made in Minny is an adventurous lifestyle brand inspired by the great Minnesota outdoors. We design quality handmade beanie hats and accessories for the modern adventurer, but also simply for your everyday life. All of our gear is handmade by me, Naomi. I stand behind our high quality handmade products. Each piece is carefully crafted and made to last.

meet the maker

I'm Naomi, the owner of Made in Minny. Everything you see here is a true reflection of me. I'm behind it all from handmaking your products (crocheting and sewing) to the design of our website and packaging.

I'm a creative soul, graphic designer and outdoor adventurer who has a passion for design and entrepreneurship. I'm born and raised in the Twin Cities area but my heart belongs to the northlands of MN! 'Up North' at my cabin surrounded by pine trees and lakes is my happy place.

  • Love, Love, Love This Shop

    "I have several Made In Minny products, and they never disappoint. This hat has the perfect slouch and feels so so nice. The colors are all the best neutrals too. Love everything Naomi makes!" -Jan N.

  • The Best

    "These are the only headwraps I wear! They are my absolute favorites and the only headwraps that stay on my head. I own 10 of them, I love them so much!" -Lacy P.

  • Beautiful Beanies

    "Every beanie fits perfect the quality is amazing and just knowing it’s made with love! Supporting Minnesota small businesses means everything!" -Jill G.

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My background in fashion & business is where it all started. A year out of college (2014), I began crocheting beanies for myself and used my grandma's vintage sewing machine to make headbands. It wasn't glamorous, but it allowed me to start. After family & friends loved my creations, I decided it was my chance to make this into something bigger and create my own brand! 8 years later, here we are.

You can find me wearing Made in Minny gear most days of the week! When I'm not crocheting, I'm usually at the thrift store searching for great finds for Minny Thrift which is another side project of mine! I love connecting with customers and fans, so let's connect! Please feel free to reach out to us at info@madeinminnyshop.com, or join me on Instagram @made_in_minny //@naomigoff!