About Us

a love for all things slow-made

Welcome to Made in Minny! MIM is all about adventure and being inspired by the great Minnesota outdoors. My goal is simple: create cozy pieces that keep you warm while elevating your everyday style, too!

Every piece is handcrafted by yours truly. I pour my heart into each design and stitch because I believe in quality that lasts, and there’s something really special about handcrafted goods.

Over the years, MIM has grown beyond just finished pieces. I’ve also started sharing my crochet patterns with the maker community, which has honestly become one of the most exciting parts of this journey for me! It lights me up seeing other creatives make and sell pieces from my designs—whether that’s cozy beanies, coffee cup sleeves, or other staples that fit well and become go-to sellers in their shops.

At the end of the day, I love creating pieces people genuinely enjoy wearing...and helping other makers create pieces their customers love too!

meet the maker

↟ hi, I'm Naomi

Hi, I’m Naomi! I’m the owner and maker behind Made in Minny. Everything you see here is a true reflection of me. I’m behind it all...from crocheting and sewing your pieces to designing the website and packaging!

I’m a creative soul, graphic designer, and outdoor adventurer with a passion for design and entrepreneurship. I was born and raised in the Twin Cities area, but my heart definitely belongs up north. My cabin surrounded by pine trees and lakes is my happy place!

love notes from our customers

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  • Love, Love, Love This Shop

    "I have several Made In Minny products, and they never disappoint. This hat has the perfect slouch and feels so so nice. The colors are all the best neutrals too. Love everything Naomi makes!" -Jan N.

  • The Best

    "These are the only headwraps I wear! They are my absolute favorites and the only headwraps that stay on my head. I own 10 of them, I love them so much!" -Lacy P.

  • Beautiful Beanies

    "Every beanie fits perfect the quality is amazing and just knowing it’s made with love! Supporting Minnesota small businesses means everything!" -Jill G.

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My journey into this world started pretty simply. A year after graduating from the University of Minnesota, I began crocheting beanies for myself and used my grandma’s vintage sewing machine to make headbands. It wasn’t glamorous, but it was the beginning!

When friends and family started asking for pieces of their own, I realized this might actually turn into something bigger. So I ran with it. Fast forward ten years and Made in Minny has grown into something I’m incredibly proud of.

Today, I’m so passionate about this newer chapter of MIM—sharing my crochet patterns and helping makers curate collections with designs that are wearable, thoughtfully created, and actually sell well. Supporting fellow creatives as they grow their handmade businesses has become one of the most rewarding parts of what I do, and it’s a direction I’m excited to keep leaning into!

You'll often catch me wearing Made in Minny gear throughout the week! When I'm not crocheting, I'm usually designing client brands & websites for my main gig Naomi Goff Design searching for treasures at thrift stores, which is another side project of mine called Minny Thrift. I thrive on connecting with my customers, so let's chat! Feel free to reach out to us at info@madeinminnyshop.com or join me on Instagram where I'm usually hanging out @made_in_minny!

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